Qustion 9-30-10 Jeff Johnson

Though more an aside than focal topic in Fairhurst's article, the comment about using college sophomores to do organizational research struck a cord with me. In marketing, our quote is "bad market research is worse than useless, it's dangerous". That said, top marketing journals are publishing studies about organizational-level topics conducted with these convenience samples. Is any value gained from these types of studies and if so, when do you believe they are deemed acceptable?